Sasakia Charonda

Sasakia Charonda



The Great Wave

The Great Wave



This privacy policy sets out how Sydney-Davies uses and protects any information that you give Sydney-Davies when you use this website.

Sydney-Davies is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Sydney-Davies may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 1st April 2010.

What we collect

We may collect the following information:

  • name and job title
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers
  • What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Internal record keeping.
We may use the information to improve our products and services.
We may periodically send promotional emailsabout new products, special offers or other information which we think you may find interesting using the email address which you have provided.
From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure,we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at This email address is being protected from spambots. You need JavaScript enabled to view it.
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to 

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

SYDNEY-DAVIES is a new Menswear brand launched with the sole aim of leading the way in innovative, original, sustainable ethical fashion. Formerly both women’s and men’s wear, Sydney-Davies now only caters exclusively to Menswear, a shift that materialised over the pandemic. SYDNEY-DAVIES' strong ethical and sustainability ethos underpins its new direction and is a source of inspiration for their Debut Menswear Collection 'SUIBOTSU'

Founded in 2015 by designer and Alexander McQueen trainee, Euphemia Sydney-Davies, the brand has made stellar advances within the fashion industry. Making its debut on the Africa Fashion Week runway in New York, SYDNEY-DAVIES has built a loyal following through its captivating aesthetics and values. Designer Euphemia-ann has powered through the industry with her work featured in Vogue, Dazed, Hunger magazines, BBC, ITV, ALJAZEERA, to name a few. With its strong ethical message, the brand is committed to reinvesting, mentoring, developing, and rebuilding current and future generations through fashion.

This has been exemplified through working and supporting local businesses, suppliers and manufacturers here in the UK as well as creating opportunities in her native country of Sierra Leone, where she fled from as a child refugee of the civil war.

As Euphemia puts it, “Fashion isn’t just fashion for me. It is my vehicle to inspire dreams, instil pride, be a positive beacon for others alike, provide jobs and help develop places that the world forgets.”

After taking a sabbatical in 2019, to focus on her mental health, she decided to concentrate on just Menswear which has been her main passion since embarking on her design journey. Taking inspiration from her newly found vision, her ethical foundations and her love of Japanese culture and fashion, the debut collection “SUIBOTSU” draws from the concept of "SUBMERSION" as a means to Isolate, Rejuvenate, Refocus and Evolve into a being of beauty and purpose. The collection's hand drawn aesthetics also pay homage to the endangered Japanese butterfly known as 'The Great Purple Emperor' as a signal to the brands sustainability ethos.

The collection consists of three key silhouettes each of which incorporates a combination of unique hand-drawn prints inspired by the designers love and admiration of ancient Japanese woodblock style drawings and modern bold Text-Print. The collection also features a unique and pioneering deconstructive concept.

Welcome to our website. If you continue to browse and use this website you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern Sydney-Davies's relationship with you in relation to this website.

The term 'Sydney-Davies' or 'us' or 'we' refers to the owner of the website whose registered office is Y. Our company registration number is . The term 'you' refers to the user or viewer of our website.

The use of this website is subject to the following terms of use:

The content of the pages of this website is for your general information and use only. It is subject to change without notice.
Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.
This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.
All trademarks reproduced in this website, which are not the property of, or licensed to the operator, are acknowledged on the website.
Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.
From time to time this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).
You may not create a link to this website from another website or document without Yes We Do Websites's prior written consent.
Your use of this website and any dispute arising out of such use of the website is subject to the laws of England, Scotland and Wales.