SS22 Collection Launch Exhibition
Presenting SYDNEY-DAVIES, a New Menswear brand launched with the sole aim of leading the way in innovative, original, sustainable ethical fashion.
Formerly both Womenswear and Menswear, Sydney-Davies now only caters exclusively to Menswear, a shift that materialised over the pandemic. SYDNEY-DAVIES' strong ethical and sustainability ethos underpins its new direction and is a source of inspiration for their Debut Menswear Collection 'SUIBOTSU'
Founded in 2015 by designer and Alexander McQueen trainee, Euphemia Sydney-Davies, the brand has made stellar advances within the fashion industry.
Making its debut on the Africa Fashion Week runway in New York, SYDNEY-DAVIES has built a loyal following through its captivating aesthetics. Designer Euphemia-ann has powered through the industry with her work featured in Vogue, Dazed, Hunger magazines, BBC, ITV, ALJAZEERA, to name a few. With its stong ethical message, the brand is committed to reinvesting, mentoring, developing, and rebuilding current and future generations through fashion.
This has been exemplified by Euphemia working and supprting local businesses, suppliers and manufacturers here in the UK as well as creating opportunities in her native country of Sierra Leone, where she fled as a child refugee of the civil war.
Her initiatives led to an opportunity to represent her nation at the 2017 Commonwealth Fashion Exchange, spearheaded by Ethical Fashion giants ECOAGE, endorsed by the Royal Family, HRH The Duchess of Cambridge and commemorated at Buckingham Palace.
As Euphemia says “Fashion isn’t just fashion for me. It is my vehicle to inspire dreams, instil pride, be a positive beacon for others alike, provide jobs and help develop places that the world forgets.”
After taking a sabbatical in 2019, to focus on her mental health, she decided to concentrate on just Menswear which has been her main passion since embarking on her design journey. Taking inspiration from her newly found vision, her ethical foundations and her love of Japanese culture and fashion, the debut collection “SUIBOTSU” draws from the concept of "SUBMERSION" as a means to Isolate, Rejuvenate, Refocus and Evolve into a being of beauty and purpose. The collection's hand drawn aesthetics also pay homage to the endangered Japanese butterfly known as 'The Purple Emperor' as a signal to the brands sustainability ethos.
The collection will consist of three shirt silhouettes each of which incorporates a combination of unique hand-drawn prints developed and inspired through the designers love and admiration of ancient Japanese woodblock style drawings and modern bold Text-Print. The collection also features a pioneering deconstructive element something completely new, unique, highly creative and innovative.
The collection launches this month and goes on sale on 1st November 2021 and will be stocked by leading independent designer store Wolf and Badger.